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Personal Branding in 3 Steps: Re-inventing
Yourself in the Digital World
Social Media (Facebook, LinkedIn, Twitter,
etc.) is to the early 21st century
what the telegraph was a century earlier.
But the Boomer generation has
been slow to embrace it for a variety of
reasons.
This introductory, hands-on class is
designed specifically to help Baby
Boomers and others in career or life
transition create a personal brand
identity utilizing Social Media. In a
computer lab classroom setting,
participants will learn how to create their
own Social Media presence
(Facebook, LinkedIn, Twitter, Wordpress)
using a strategic, 3-step method:
1.) Define, 2.) Plan, 3.) Execute.
The instructor will guide each participant
through completion of the 3-steps.
At the end of the class, each participant
will have their own accounts on
Facebook, LinkedIn and Twitter, as well as a
personal blog on Wordpress.
The second class focuses on the ins and outs
of exploiting your Social Media presence
via a targeted, coordinated marketing
campaign designed to generate
networking and income opportunities.
Participants will learn, via case
studies and other examples, the latest
trends in viral marketing including
how to incorporate multimedia content to
generate buzz about yourself or
your company.
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