Internet Marketing: Web 2.0 

Description: The Internet Marketing/Web 2.0 Certificate offers participants a carefully sequenced series of three-hour workshops that, combined with individual feedback on their work, will enable them to: 

  • Operate in the fast-paced field of marketing products/services via the Internet by gaining an understanding of the key terms of the industry, as well as the creative and technical aspects of maintaining a marketing website, including the importance of web design/development, advertising, public relations and sales. 

• Gain an entrepreneurial perspective and understanding of applicable e-commerce business models to best determine which model(s) match particular products/services to the appropriate audience. 

• Utilize an array of digital media tools and distribution channels such as Podcasts, video, blogs, email blasts and other interactive Web applications to create and deliver content to targeted audiences. Evaluate which distribution methods meet specific campaign needs and integrate products/services using that methodology. 

• Understand website design principles (Best Practices) and available Web-based advertising vehicles including: banner ads, organic Search Engine Optimization (SEO), Pay Per Click (PPC) and Affiliate Marketing. Learn how to incorporate these principles to build brand and drive revenue generation.  

• Explore trends in Internet marketing such as Mobile advertising and place-based marketing (Digital Signage networks, etc.) that facilitate reaching mass audience Out-of-Home.  

• Make informed strategic decisions based on critical analysis of Web metrics and customer data in order to influence perceptions and behavior.  

• Exploit the ability of the Internet and Web 2.0 technologies to develop comprehensive campaigns for the global marketplace.    

Topics: Internet Marketing & Web Design Principles; Web Advertising Theory & Methodologies | Creating Effective Digital Media Content; Internet Marketing Research | Web Analytics & Reporting; Social (Viral) Media and Global Strategies 

Instructor: Richard Grossman. 

Course Fee: $250 (eligible for MN Dislocated Workers funding) Register in advance online or call 651-450-3578. 

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